Youth Marketing 101
What people are saying:
“I joined YMA to align my interests in mobile consumer insights and qualitative youth culture research with the MBA background I’m currently getting. I’ve had the experience of working with urban radio brands and managing a young female rapper, and I wanted to combine the different perspectives on youth marketing.” ~Steve Bayley, MBA student, USA
“Marketing is not just about selling a product or a services, but also about to make the brand more personal. The Youth Marketing Academy allowed me to dig deeper and learn all about marketing knowledge and get all the newest information about marketing.” ~Zulcar Chaeril, university student, Indonesia
“YMA is a very useful step ahead in building my career across the broad spectrum of marketing and brand management. With the onset of social media and with increasing focus on vast markets constituted by youngsters, YMA is insightful and helps me better sell myself to employers.” ~Abhirup Chakraborty, post-grad student, India
“The Youth Marketing Academy is a way for me to participate and gain insight into new approaches towards marketing to a youthful, digital generation”
~Michelle Owen, young marketing professional, Germany
“If you’re happy to continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, don’t bother reading this book. However, if you want to build a brand with soul then buy all his books before advertising agencies find a way to silence him forever.” ~Jamal Benmiloud, VP Marketing Monster Energy Drinks
