Discover the new fundamentals of youth marketing

by ghanik on October 24, 2012

Are You Looking to Expand your Brand Message to today’s Youth?

Do you know the best way to do that? You are a highly successful brand but are you clear on how you can reach out to tomorrow’s consumers and customers? Do you have a strategy in place that connects with them where they are looking? Are you confused by the massive amounts of data and “hype” around smart phone marketing and are unsure how to apply that to your business processes?

Discover the fundamentals and what really works when it comes to youth marketing through our books and research.

[Youth Marketing Academy] Youth Marketing 2012 Review – Part 1

December 11, 2012

Today on Youth Marketing Academy:

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Case Study: Youth Marketing for Banks

November 27, 2012

As covered in our briefing on youth and banking, there are numerous reasons why its pertinent for financial institutions to focus on the youth market. Not only do youth have a larger life time value as customers, they are also a source of influence and recommendation for the rest of the market. But most banks [...]

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The problem with PINK: What women want from brands

November 16, 2012

How do you capture the female market? Clients usually ask this when there’s pressure from shareholders to grow their market share. After discovering the market is dominated by men, they start thinking about the other half of the population. Here are some of the recent “solutions” companies have come up with: Bic For Her Lego [...]

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[Youth Marketing Academy] Radio – Episode 18 – The role of leadership in marketing

November 6, 2012

Today on Youth Marketing Academy:

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Goodbye Nintendo Power: A branding lesson in letting go

November 2, 2012

To those who grew up with Nintendo Entertainment System (NES) in their living room the console was more than a gaming device. NES was a big deal. Acquiring it usually involves a substantial amount of investment. Most kids had to save up money to buy it. I had to appease my parents by maintaining straight [...]

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