Youth Marketing 101
Youth Marketing 101 lays out the essence of youth marketing.
Graham Brown, Freddie Benjamin and Ghani Kunto condensed more than 10 years of knowledge and insights from tracking and researching youth culture and behavior into this conscise book. Taking key learnings from working with clients such as Facebook, Red Bull, MTV, Disney, Monster Energy, Nokia and UNICEF, this book spells out the fundamentals of youth marketing so you can learn from their successes and avoid their mistakes.
What people are saying:
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“If you’re happy to continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, don’t bother reading this book. However, if you want to build a brand with soul then buy all his books before advertising agencies find a way to silence him forever.” ~Jamal Benmiloud, VP Marketing Monster Energy Drinks |
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“The Youth Marketing Academy is a way for me to participate and gain insight into new approaches towards marketing to a youthful, digital generation” ~Michelle Owen, young marketing professional, Germany |
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“Youth Marketing 101 by the team at mobileYouth details the ways in which the effective marketing context has changed from the top down model of the 20th century to a collaborative model where consumers define the brand through their own experiences.” ~Steve Bayley, MBA student, USA |
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“Marketing is not just about selling a product or a services, but also about to make the brand more personal. The Youth Marketing Academy allowed me to dig deeper and learn all about marketing knowledge and get all the newest information about marketing.” ~Zulcar Chaeril, university student, Indonesia |
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“YMA is a very useful step ahead in building my career across the broad spectrum of marketing and brand management. With the onset of social media and with increasing focus on vast markets constituted by youngsters, YMA is insightful and helps me better sell myself to employers.” ~Abhirup Chakraborty, post-grad student, India |
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