Myth #3: It’s all about Fun, Cool and Entertainment

January 30, 2012

  Imagine yourself as a teen, hanging out with your friends in your room, and your loud uncle suddenly came in wanting to “hang out out with you guys.” Worse still, he’s wearing a backward baseball cap and baggy pants, and he’s speaking with a hip hop slang because he had “read somewhere that’s what [...]

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Myth #2: Youth are a bunch of pirates

January 30, 2012

  Some companies are marketing to youth even though they are deathly afraid of them.  They’re afraid that young people will take their brand and start tearing it apart.  They fear that a teen hacker is going to poke holes into their product and ruin in for everybody. Sure, there are teens out there who [...]

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Myth #1: Youth are cheap

January 30, 2012

  “Youth don’t have money.” “Young people will only want free things.” Companies that understand that these are mere myths are companies that successfully market to youth without wasting money by relying on free giveaways to attract young customers.  Look at Starbucks in Indonesia.  In a country where the $3 price of a small caffe latte [...]

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You can’t change for the better unless…

January 30, 2012

If you wrote down all the success factors behind today’s stars of the show–the likes of Facebook and Apple–being able to swiftly respond to change must be ranked pretty high up that list. And what’s the first step to change? Admitting you have a problem. Seems obvious, the culture of most organizations actually get in [...]

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Will Lego capture the female youth segment?

January 25, 2012

Late in 2011, Businessweek’s cover story was Lego’s Billion Dollar Girl.  The toymaker is realizing the importance of “the other 50 percent of the world’s children” but is it taking the right steps to capture that market? Targeting the female market by releasing pink and purple products?  Sounds like someone caught the non-mobile version of [...]

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What parents don’t get about Facebook

January 23, 2012

To adults, social media like Facebook seem rife with dangers.  There’s a long list of people who they don’t want to be looking at their kids’ pictures and profile pages, including: Cyber bullies Child molesters Potential employers Teenagers also know exactly who they don’t want to be looking at their Facebook pages: Their parents But [...]

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How do teenagers avoid becoming social outcasts?

January 18, 2012

No matter the generation, if you’re a teenager, it’s hard to think of worst things that could happen to you than becoming a social outcast.  The need to belong takes center stage in defining your behavior when you’re at that phase in life.  What’s unique about today’s generation of teenagers is the role technology plays [...]

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Ditta Dolejsiova

January 18, 2012

Cohort #2 Student Network: Brazil Student Status: Current Ditta on YMA: “An inspiring opportunity to see youth from different lenses. I thank YMA for this opportunity to learn and reflect on youth, their needs and interests, and their passions. I believe this will enable me to enrich my practice in the youth field in Brazil, [...]

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This Week in Youth Marketing

January 13, 2012

A collection of Youth Marketing trends, insights and stories from around the world Where would Blackberry be without women? mobileYouth Economy: 100+ trends that will define youth culture (AND your business) in 2012 100 Key Trends in Youth Mobile Culture

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What is the true value of the youth market?

January 11, 2012

Some say the worth of the youth population is obvious from its size.  In key developing markets, 40% or more of the population is under 30 years old, so surely this is a market worth chasing. Others have mentioned that young customers have a larger Life Time Value over a longer period of time.  If [...]

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