Youth Marketing Academy Books
by Graham Brown and Ghani Kunto
Focus on the 10% who already love your product, the Fans.
If you want to understand marketing today, understand Fans. Fans are the influencers. What Fans say about your product is far more important than what your creative agency says. Fans own the brand. When your brand manager goes to sleep, Fans stay up to the early hours, building, creating and sharing. Fans are passionate. They love the brand. Fans aren’t 2 or 3 times more influential than the average customer, this book will show you how Fans are up to 1000 times more influential. Starbucks, Apple and Monster Energy drinks all leverage their Fans. Shouldn’t you also be thinking about Fans too?
by Graham Brown
1 billion youth worldwide now own a mobile phone. Every single one of them has a story to tell. Author Graham Brown tracks down the voices of this disconnected generation from the slums of Rio’s favelas to Amish kids in Lancaster County using cell phones to secretly access Facebook away from the prying eyes of their parents. Each chapter is a story of innovation, hope and change. “Mobile Youth: Voices of the Mobile Generation” is written for marketers, technologists and futurists alike interested in how today’s cell phone empowered generation will change technology, media and even government.
by Graham Brown, Ghani Kunto and Freddie Benjamin
Think “youth marketing” and you’ll probably think of making brands cool: rollerblading girls on campus, bank managers in jeans or the monkey-on-a-trike Youtube video. The reality is it’s none of the above. Graham Brown and his team condense 10 years studying and working with organizations like Apple, Facebook, Red Bull, MTV, Disney, Monster Energy, Nokia and UNICEF into this concise guide to help you avoid repeating the mistakes and learn from their success. Youth marketing is about company culture – it’s not what you do, it’s who you are.
by Graham Brown
All is Social proposes a new approach to understanding customers, marketing and branding called “Social Thinking”. All products are Social Tools that facilitate day-to-day interaction. Rather than suggest the answers lie in social media, the book points to the need to understand the social context in which people behave – their social drivers, need for social currency and the role of influence.
by Graham Brown, Freddie Benjamin, Ghani Kunto and Josh Dhaliwal
The Youth Marketing Handbook helps Youth Marketers better understand young customers. How do you involve them in the marketing process? How do you generate word of mouth? How do you increase your product launch hit rates and reduce waste? The Youth Marketing Handbook was written by the mobileYouth team, led by Graham Brown.
“If you’re happy to continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, don’t bother reading this book. However, if you want to build a brand with soul then buy this book before advertising agencies find a way to silence them forever” (Jamal Benmiloud VP Marketing, Monster Energy Drinks)
“Graham Brown paints a remarkable series of stories that gets the reader right into the minds of young people.” (Marc Kornberger, CEO Student Village)
“This book offers instant texture to anyone confused by THE core technology driver: MobileYouth.”
(Edward O’Meara, SVP Wunderman Network and Global Marketing Director GSMA)
“Anyone needing to market their product to a young demographic has simply got to check out this book” (Nick H. Amazon)
“Brown gets to the prime motivators: he is focused on the why, and what mobile use means to young people around the world. He generally looks at this adoption as beneficial and, frankly, inevitable despite earlier generations’ concern about such technological progress polluting our youths’ minds.” (Amazon Review)
“Readers will feel like they are in the midst of the very gangs, high rises, and religious fanaticism that these youth live amongst, and you will be amazed at how these teenagers use mobile phones in creative, ingenious ways.” (Rachel Aderholdt, Amazon)