Comments for The Youth Marketing Academy http://www.youthmarketingacademy.com corporate training, workshops and webinars - youth marketing, branding, trends and culture Fri, 06 Jan 2012 11:04:12 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Just how different are young people today? by Raluca Ionita http://www.youthmarketingacademy.com/introducing-generation-o-uniting-youth-across-all-generations#comment-32 Raluca Ionita Fri, 06 Jan 2012 11:04:12 +0000 http://www.youthmarketingacademy.com/?p=899#comment-32 Actually, a research made in Romania, identified 5 types of youth profiles based on their consumerism and life style. We have: - the "old style youth" - conservatory, serious, with a strong connection towards his/her family, working hard for sustaining himself/herself. - the "calculated ambitious youth" - that type of youth who is always said that he is more mature than he is supposed to be for his age. He already has his future planned and he is working to accomplish his objectives. He has a deep entrepreneurial sense and he feels as if he already has taken life into his own hands. - the "confused pesimist" - the type of youth who has a negative approach towards school, society and future.His free time is comprised of hanging out with friends, shopping and surfing the internet. - the "opportunist" - the "party animal" kind of youth, he is always partying, he is very passionate about technology and internet because theese are the channels of interaction with his friends. - the "district rebel" - the rake, materialistic kind of youth, listening to hip hop arround the block. The one who is always dennying rules and authority. The main point is we can all learn a lot by undestanding each type of youth, even if we are talking about the "Disruptive diva" or our own "District rebel". Each type has some particularities and we can benefit from their expertise. If we take a look on each consumerism style, if we take the time to get to know them better, we can add great value on the work we do at the moment being or on the work we will be doing in the near future! :) I am interested if other countries identified some types of youth? Come on wanna-be Youth Marketeers :D Let's share ideas! Regards, ~Raluca Actually, a research made in Romania, identified 5 types of youth profiles based on their consumerism and life style.
We have:
- the “old style youth” – conservatory, serious, with a strong connection towards his/her family, working hard for sustaining himself/herself.
- the “calculated ambitious youth” – that type of youth who is always said that he is more mature than he is supposed to be for his age. He already has his future planned and he is working to accomplish his objectives. He has a deep entrepreneurial sense and he feels as if he already has taken life into his own hands.
- the “confused pesimist” – the type of youth who has a negative approach towards school, society and future.His free time is comprised of hanging out with friends, shopping and surfing the internet.
- the “opportunist” – the “party animal” kind of youth, he is always partying, he is very passionate about technology and internet because theese are the channels of interaction with his friends.
- the “district rebel” – the rake, materialistic kind of youth, listening to hip hop arround the block. The one who is always dennying rules and authority.

The main point is we can all learn a lot by undestanding each type of youth, even if we are talking about the “Disruptive diva” or our own “District rebel”. Each type has some particularities and we can benefit from their expertise. If we take a look on each consumerism style, if we take the time to get to know them better, we can add great value on the work we do at the moment being or on the work we will be doing in the near future! :)

I am interested if other countries identified some types of youth? Come on wanna-be Youth Marketeers :D Let’s share ideas!

Regards,
~Raluca

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