Youth Marketing is not about being cool, edgy, or quirky, nor is it about keeping up with the latest trends and having a dominant social media presence.
From the team that has tracked and researched youth culture for more than a decade comes this book that lays down the ground rules of what youth marketing is all about.
Discover Key Concepts in Youth Marketing:
- Content VS Context
- Cost Of Youth Attention
- Brands As Social Tools
- Youth Don’t Care About Your Brand
- Loudspeaker VS Telephone
- Not All Customers Are The Same
- What Great Brands Do