Key Concepts

 
Youth Marketing is not about being cool, edgy, or quirky, nor is it about keeping up with the latest trends and having a dominant social media presence.

From the team that has tracked and researched youth culture for more than a decade comes this book that lays down the ground rules of what youth marketing is all about.

Discover Key Concepts in Youth Marketing:

  1. Content VS Context
  2. Cost Of Youth Attention
  3. Brands As Social Tools
  4. Youth Don’t Care About Your Brand
  5. Loudspeaker VS Telephone
  6. Not All Customers Are The Same
  7. What Great Brands Do

 

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