Key Concept: Content vs Context

Youth don’t buy stuff. They buy what stuff does for them. Here’s Freddie Benjamin elaborating on Content vs Context, the first key concept covered in the Youth Marketing 101 book.

What does this mean for youth marketers? Ghani Kunto delivers this short exercise to drive the point home:

About Youth Marketing Academy

The YMA is about discovering youth marketing through anthropology, culture, and ethnography.

You won't find the latest trend or The Next Big Thing here.
What you will find are the fundamental drivers of youth behaviors that define upcoming trends and disruptive innovation.

The Youth Marketing Academy is brought to you by the mobileYouth team. mobileYouth has been tracking and researching youth culture in over 65 countries since 2001.
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Youth Marketing 101

Key Concept: Content vs Context

About Youth Marketing Academy

Youth Marketing Daily: LIVE weekdays 0730 (London time)

Connect with Youth Marketing Academy

Youth Marketing 101