Key Concept: Loudspeaker vs Telephone

 
Effective youth marketing is not about media choice or adjusting your tactics. Effective youth marketing means using a different mindset in your marketing. Here’s Freddie Benjamin explaining a key concept from Youth Marketing 101 about the importance of switching from a Loudspeaker Mindset to a Telephone Mindset:
 

What does this mean for youth marketers? Ghani Kunto delivers this short exercise you can do to see how this concept applies to you:
 

 

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