Effective Youth Marketing means focusing on the right things and the right people. Here’s Freddie Benjamin explaining which group of customers you need to focus on
What does this mean for youth marketers? Ghani Kunto delivers this short exercise you can do to see how this concept applies to you:
About Youth Marketing Academy
The YMA is about discovering youth marketing through anthropology, culture, and ethnography.
You won't find the latest trend or The Next Big Thing here.
What you will find are the fundamental drivers of youth behaviors that define upcoming trends and disruptive innovation.
The Youth Marketing Academy is brought to you by the mobileYouth team. mobileYouth has been tracking and researching youth culture in over 65 countries since 2001.
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