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The Youth Marketing Academy

7 Myths of Youth Marketing

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Welcome to our 7 part series introduction to the Myths of Youth Marketing:

  • Myth #1: Youth are cheap
  • Myth #2: Youth are a bunch of pirates
  • Myth #3: It’s all about Fun, Cool and Entertainment
  • Myth #4: Youth are lazy
  • Myth #5: The Digital Natives
  • Myth #6: Youth are risk takers
  • Myth #7: “We are different here”
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  • What is The Youth Marketing Academy?

    We train the next generation of marketers.

    Students join The Youth Marketing Academy to develop their career prospects, learn about what matters in marketing and how to adapt to this ever changing industry. Through online teaching resources and discussions, students get access to industry experts, mentors and likeminds throughout the world.

    The Youth Marketing Academy is brought to you by the mobileYouth team. mobileYouth has been tracking and researching youth culture in over 65 countries since 2001.

  • Academy Publications

    Youth Marketing 101 The Youth Marketing Handbook by mobileYouth

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