Books
Why do we write?
The mobileYouth team hit the road every year notching over 100,000 air miles. Why? Because we have stories to discover about youth mobile culture and marketing that we want to share with you in our events. To find out more about our work, passions and ideas you can download the following books written by the mobileYouth authors (either via Amazon or direct download):
All is Social
All is Social proposes a new approach to understanding customers, marketing and branding called “Social Thinking”. All products are Social Tools that facilitate day-to-day interaction. Rather than suggest the answers lie in social media, the book points to the need to understand the social context in which people behave – their social drivers, need for social currency and the role of influence. All is Social was written by Graham Brown.
Download All is Social now.
Youth Marketing Handbook
The Youth Marketing Handbook helps Youth Marketers better understand young customers. How do you involve them in the marketing process? How do you generate word of mouth? How do you increase your product launch hit rates and reduce waste? The Youth Marketing Handbook was written by the mobileYouth team, led by Graham Brown.
Download the Youth Marketing Handbook.
Get a copy for your iPad & E-Book reader from Amazon.
Influence: A Marketer’s Handbook
Influence: A Marketer’s Handbook takes a look at the change of how marketing and influence works in the last 50 years, how it works today, and what this means for marketers in the future. The book covers key questions such as:
- How is the role of advertising shifting in the world of marketing?
- What are The 5 Rules of Earned Media, and how will they affect your marketing strategy?
- What are the best metrics to use today, now that awareness and “top of mind” has become irrelevant?
Influence: A Marketer’s Handbook was written by Ghani Kunto and Graham Brown.
Download Influence: A Marketer’s Handbook.
Get a copy for your iPad and E-Book reader from Amazon.
