Late in 2011, Businessweek’s cover story was Lego’s Billion Dollar Girl. The toymaker is realizing the importance of “the other 50 percent of the world’s children” but is it taking the right steps to capture that market?
Targeting the female market by releasing pink and purple products? Sounds like someone caught the non-mobile version of The Pink Phone Syndrome.
But don’t take our word for it. Here’s 5-year old Riley sharing her thoughts on Lego’s strategy.
What are your thoughts on it?
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