If you wrote down all the success factors behind today’s stars of the show–the likes of Facebook and Apple–being able to swiftly respond to change must be ranked pretty high up that list.
And what’s the first step to change? Admitting you have a problem.
Seems obvious, the culture of most organizations actually get in the way of this. For example, take a look at this tweet by Kodak’s Social Media Manager, 3 days after the company filed for bankruptcy:
Denial or a failed attempt at a PR spin?
If you can’t see a problem, you won’t look for a solution.