Youth Marketing Handbook

Why do we write?

Marketing is facing a fundamental change.  Most marketing textbook were first written in the ’60s and are in need of a complete overhaul.  As a guide for the next generation of marketers, the mobileYouth team hit the road every year notching over 100,000 air miles, to map out current dynamics of marketing in our books.

Youth Marketing Handbook

The Youth Marketing Handbook helps Youth Marketers better understand young customers. How do you involve them in the marketing process? How do you generate word of mouth? How do you increase your product launch hit rates and reduce waste? The Youth Marketing Handbook was written by the mobileYouth team, led by Graham Brown.

The book is the main course material for the Youth Marketing Academy.

Download the Youth Marketing Handbook from Amazon.